The “how-to” book for retailers seeking to incorporate digital signage to increase sales, build their brand, and keep customers informed and entertained.

Targeting the right messages, at the right time, to the right consumers is what makes digital signage so powerful. With digital signage, retailers can accomplish many goals, both tangible and nontangible. The book gives retailers the knowledge of this new and exciting digital technology and how to successfully deploy any number of display screens in one location or thousands, worldwide.


And many more...
 
Gain the knowledge of this new and exciting digital technology to grow your business.
Increase sales, build your brand and keep your customers informed and entertained.
Learn how this medium works, financial costs and benefits and how to get your return-on-investment back quickly.
Thirty-eight digital signage applications to use in any retail environment.
How to successfully deploy any number of screens in one location or thousands, worldwide.
Learn how to prevent costly mistakes purchasing incorrect equipment and software and save hundreds and thousands of dollars.
 
  • Gain the confidence and knowledge to deal with equipment and software vendors, installers and content professionals.
  • Learn to strategically position screens to create immediate “call-to-action” targeted messages.
  • The big differences between consumer and commercial displays and how to select the right displays for your application(s).
  • Target the right messages, at the right time, to the right consumers.
  • How to use interactivity and analytics software to improve your messages for maximum effectiveness.
  • All elements of digital signage are covered in simple terms including; displays, signage players, software, content, installation and management of your network.
  • How to find competent installers, content developers, consultants, and equipment and software vendors.
This book is for every type of retailer dealing with the public, including; dry cleaners, service centers, fashion, salons, medical clinics, specialty stores, real estate agencies, health and fitness centers, fast-food, boutiques, accessories, supermarkets and delis, auto dealerships and parts, travel agencies, convenient stores, galleries, shopping centers, financial institutions, museums, entertainment facilities, department stores, jewelry, consignment, and many others who deal face-to-face with consumers.
Interview with YBLTV @ DSE 2016
Interview with Rave @ DSE 2016
“Very thorough… a great book to make things simple for newbies to use and understand Digital Signage. I wish it was around when I first started”.
- Andrea Gordon
Ingram Micro
ProAV / Digital Signage
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